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Our Suite of Services

A home is where life’s stories evolve, where dreams are fulfilled and where wealth can be made. Whether you are selling, buying, investing or developing real estate, put our well-developed network, marketing prowess, and market knowledge to work for you. Join our community by subscribing to our monthly emails and newsletters. Contact us with questions. Call us if you need to sell or buy real estate. Attend one of our events.

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Serafini Buettner Group

 

Live. Work. Thrive. 

 

Real Estate the Coastal Way

Click on the video get to know us...

  • Founding Agents of Compass La Jolla
  • Certified Negotiation Specialists
  • Architectural & Historic Home Specialists
  • Trust & Probate Sales Specialists
  • Investment Property Specialists
  • Five Star Best in Client Satisfaction Recipients

 

Our Suite of Services

 

Marketing

We don’t list properties, we sell them.When we represent your property as listing agents our marketing incorporates thoughtful design and storytelling, ensuring consistency across all visual, advertising, and social media campaigns. We target the right audience across the most effective channels through cohesive branding that elevates the style and story of your property. Our listing launch program includes open house events (during non-Covid times), email, digital and social media strategies, and print advertising campaigns with the most sophisticated technology that empowers us to make data-driven decisions on how your listing is performing and provide you with feedback on what potential buyers are thinking about your property.

Aquisition

When it is time to purchase property, we provide our clients with insight into the market, neighborhoods, and specific properties. We offer candid and honest information on everything from what you may be tackling if you decide to buy a fixer to what details in a custom home drive value and price. We work with our buyers to find off market opportunities, have been successful in having our clients' offers accepted in multiple bid situations, and offer confidential, professional representation.

 

 

Videos That Sell

 

Videos with a cinematic touch bring our listings to life and provide an entree to the home and the neighborhood where the home is located. Our use of video brings buyers and increases the exposure of the listings we represent on the market.

 

Social and Digital Marketing

Incorporating the power of social media with strategic marketing strategies allows us to marketing your home, the neighborhood in which it is located and target specific audiences to ensure we bring the most exposure possible to your property.

Dynamic Digital Listing Brochures

Pages turn, videos play, and home features will come to life with interactive brochures that create a dynamic, immersive experience for even the most discerning of buyers.

3D Walk Through Tours

Our 3D home tours take buyers on a virtual journey through our listings with highlighting unique features of the home. The tours have been effective in selling homes, especially during COVID-19 because buyers have the opportunity to get a true representation of the property prior to touring the home in person.

Property Websites

Our Property Websites allow buyers to see all the attributes of our listings with dynamic video, 3D walk through tours and awarding winning photography, all in one place. 

 

 

Click here to view one of our property websites.

Digital Marketing + Insight

The Compass Digital Ad tool allows for the quick and easy launch of optimized Facebook and Instagram ad campaigns to promote your property to a highly targeted audience. We use proprietary Compass user data to target the perfect audience, a team of experts designs an engaging ad to showcase your listing, and our system optimizes the ad's performance with constant testing. Once your Facebook and Instagram listing ad is live, we can provide real-time, detailed campaign results in the form of a digital ad report. This tool allows us to act swiftly to market and sell your home with confidence.

Compass Concierge & Compass Bridge Loans

Transform Your Listing With Zero Upfront Costs with Compass Concierge. 

Get fronted for the cost of home improvement services and listing preparation with no interest - ever. Compass Concierge is a hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting and more.

Why Use Compass Concierge? 

Smart. We will help you determine which services can deliver the greatest return on your investment.

Fast. The entire process is designed for speed, so that work can begin - and your home can sell - as quickly as possible.

Transparent. You’ll never have to worry about upfront costs or interest.

Easy. We will be by your side throughout the process, advising you along the way.

 

Buy Now. Sell Later. Compass Bridge Loans.

Discover a simple solution to bridge the gap between the home you have and the home you want.

Compass Bridge Loans* give you the financial flexibility to make an offer on your next home without waiting for your current one to sell. Get access to competitive rates and support from industry-leading lenders, with the exclusive option to get up to six months of your loan payments fronted when you sell your home with Michelle and Rosa.

*The Bridge Loan Advance offering for Compass clients is a loan provided by Notable Finance, LLC, NMLS# 1824748 and is available to all eligible Compass clients working with the Bridge Loan lender of their choice. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable Finance. Loans made or arranged pursuant to a California Finance Lenders Law license. Compass is not a lender and is not providing loans as part of Compass Bridge Loan Services.

Enhanced Virtual Staging

We've partnered with leading virtual staging firms to provide enhanced 3D staging that combines a superior home staging expertise and with high-end design with state-of-the-art virtual staging technology. This technique allows our sellers the option of not having the home physically staged but does give a home the visual presentation needed to prompt a buyer to want to view the home in person. 

Let's Get Started!
Selling
 
Meet With Michelle and Rosa
 
Michelle and Rosa work closely with their sellers, listening to their wants and needs and providing professional advice on market conditions, marketing, advertising, staging, property positioning, contract and transaction management. 
 
Pricing Your Property
 
They will provide all the pertinent information regarding recent sales in the neighborhood, current competing listings, and the most current market trends. After reviewing the data, you will, together with Michelle and Rosa, establish a listing price and discuss what a realistic selling price might be. REMEMBER: the market determines what your property will ultimately sell for (either higher or lower than the asking price). You will receive weekly feedback and data to make sure you have the information you need to make the best pricing decisions. 
 
Listing Preparation
 
Once the necessary listing contract paperwork and seller’s disclosures have been completed, Michelle and Rosa will manage and oversee the completion of the listing preparation including staging, photography, videography, content writing for ads, digital media, public relations and marketing. Once this process is completed, the property is ready for the launch into the marketplace. 
 
Marketing
 
Using the Compass modern real estate platform that uses the latest technology to make the search experience intelligent and seamless, Michelle and Rosa shape your listing with thoughtful design and storytelling, ensuring consistency across all visual, advertising, and social media campaigns. They use an integrated marketing approach to all their listings, ensuring that your property is positioned globally to the widest group of potential buyers. They will give you weekly stats on how your listing is performing across all platforms.
 
Coming Soon
 
Compass Coming Soon/Private Exclusive property promotion on compass.com is a great marketing techique. This tactic gives buyers and their agents a heads up that your home is about to hit the market, drive interest with exclusive marketing, and gain insights before officially launching.

Advertising and Public Relations
 
Selective, well-targeted advertising is the key to success, letting as many appropriate buyers know about your listing. the Group deploys an ad campaign appropriate for your property.

Showings

Michelle or Rosa will be present for all showings to ensure the story of your home is highlighted and the potential buyer and their agent know the value and key attributes your property offers. 

Negotiating To An Accepted Offer
 
With strong negotiating techniques and in-depth knowledge of the market, Michelle and Rosa will be the conduit to successfully assisting you in reaching an agreed upon price and terms for your property. They will pre-screen the financial status of the prospective buyer to qualify and close.
 
Executing The Sale Contract
 
Once there is an executed sales contract their Group manages the escrow process and timing to ensure a smooth and timely closing. 
 
Closing 
 
Working closely with the escrow and title teams, the property will transfer title and close allowing you, the seller, the opportunity to move on to your next chapter!
Buying
 
Determine Your Budget
 
How much do you want to spend? How much can you afford? Consulting with a Mortgage Broker will help you determine the price you can spend on a property. In addition, you will want to have your mortgage broker get you pre-approved for a loan and you will want a pre-approval letter that can be used when submitting an offer demonstrating that you are a qualified, serious buyer. 
 
Schedule An Appointment
 
Working with Michelle or Rosa will ensure you find the property that best fits your needs. As full-time, experienced Realtors, Michelle and Rosa offer insight into the market, neighborhoods and specific properties for sale. They provide candid and honest information on everything from what you may be tackling if you decide to buy a fixer to what details in a custom home drive value and price. They work with their buyers to find off market opportunities, have been successful in having their clients' offers accepted in multiple bid situations and offer confidential, professional representation.
 
Determine Your Wish List
 
What do you want from your living space? Location? Size? Design? Do you have kids or pets? We will learn your needs and wants and then hunt for the property that offers as many attributes on your wish list as possible. 
 
Create A Search In Collections
 
The more you see, the more you learn. By working with experienced, knowledgeable agents like Michelle and Rosa, you can save a substantial amount of time, only looking at properties that meet your specific needs, and having the many questions about the property, location, comparable properties on the market and recent sales answered quickly. Start your search online today by having us set up a Collections for your online search. 
 
Negotiating
 
Negotiating on the property and getting an accepted offer is strategic. Negotiability varies from property to property, depending mostly on market conditions. An accepted offer with a fully executed contract allows you to open escrow and begin the inspection process. Once inspections are done, should there be any discoveries that the seller may be requested to pay for there is a secondary negotiation step that will occur with a request for repair prior to you removing contingencies. 
 
Signing The Contract
 
Once both the sellers and the buyers sign the contract, escrow is opened and the buyer will deposit 3% of the purchase price into escrow as good faith money and the escrow process will begin. Contingencies and inspections take place within 17 days of acceptance and can include: a physical inspection of the property, a wood destroying pest inspection of the property, plumbing and electrical inspections if needed, pool/spa inspection, an appraisal of the property for the lender if you are seeking financing on the property with a mortgage.
 
Financing
 
Once you have opened escrow, your lender will begin the final stages of preparing and underwriting your mortgage application. It is important to act quickly with your lender to provide the lender with documentation for the underwriter review. 
 
Schedule The Closing
 
Michelle and Rosa will work with the seller’s agent, your lender, the escrow and title companies to coordinate an ontime closing based on the contract terms. 
 
Closing
 
At the closing, the buyer pays the additional down payment, bank fees, taxes, etc and signs various documents to transfer ownership of the property. The process ends with handshakes, congratulations, and keys to your new home!
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